品牌故事 Brands Story
- 发布时间：2019-12-19 00:00:00
GULDRUTAN is a family company which, through our love for coffee, has managed to find the best route to a perfect cup. We hope that this document will elucidate the points a potential partner should be familiar with before deciding whether a partnership with Guldrutan is relevant or not.
GULDRUTAN is a coffee without compromise in all aspects. During the journey from bean to cup your coffee is treated with greatest care and heedfulness to ensure the highest quality. We have refined coffee for almost 70 years without having to consider commodity prices. We have been able to do this because, throughout our history, we have delivered exclusively to restaurants and cafés with the same high standards of quality as our own. Thus, we have never been a participant in the price wars that have been taking place in the supermarkets in Sweden.
Today there is a trend throughout the world which we see more and more well-informed consumers with a genuine interest in food. We see more and more customers making educated culinary decisions. We see an increase in gastronomic interest and curiosity. We see true gourmands, and the modern coffee buyer's criterion has evolved far beyond comparing price tags. We at Guldrutan welcome these customers and we feel it is only natural to hold such an attitude toward the things you choose to put in your body.